Growing Business

With all the “business stuff” in place, we are now ready for the FUN part, BRAND DEVELOPMENT! 

It’s now time to really think about who you will be in the retail space. 

What is your Vision and Mission? Who are your ideal customers? What is your Unique Selling Proposition? These can sound daunting, but if you can fill out mad-libs, you can develop a Vision Statement!


This guide will help you discover brand elements, your brand purpose, and brand story.

So easy a Five-year-old can do it!

Vision Statement:
Our Vision at “Ninja Dragons” is to “train a dragon army” that creates a positive impact by “teaching dragons not to roar fire” in the world.

Mission Statement:
Our Mission at “Ninja Dragons” is to “make the world a safer place” for “people, villagers, and Hobbits” by “creating a program that teaches dragons not to roar fire in the world.” (ok, I helped a little with the wording on this one)

Age 5

With competing priorities, and day-to-day demands, growing your business can be challenging without a focused approach. This is why Goal Setting is so important. 

Setting STRATEGIC GOALS ensures that you are prioritizing the right things and your resources are put to the best use.

Blocking off time to evaluate and set goals annually is a great way to identify areas of growth for your company.


This guide will help you uncover your company’s unique superpower, take the pulse of your industry, and align your goals to the company Vision and Mission.

"You really helped me to envision how my company could grow into new markets. I was amazed at how you could take what was in my head and make it visible. This really helped me to prioritize my goals so I knew what steps to take next and how to best use my time and money."
Beth Vernon
Business Owner & Author

Don’t know what to do NEXT? 

Are you STUCK?

Let’s jump on a quick call and see where you are currently at. 
Email me to schedule your FREE 30 Minute Introduction.