I had a conversation with someone this morning that reminded me how important mindset is. Not everyone is cut-out to be a business owner, and that’s OK. Entrepreneurs are a different breed of people! That was made evident by our different perspectives today.

The situation started like this: She was asking our group of women if we were struggling with eating healthy and losing weight. She asked if she could send us some recipes and weight loss tips. After looking through what she had sent to me, I realized that what she was really selling was weight loss supplements. 

Not being a person who takes non-FDA approved supplements, I asked myself, “What would be something I would want to purchase from her?” The answer was simple. I would love the recipes with shopping lists and a weekly plan for making simple modifications to family meals to meet my diet needs while meeting the different dietary needs of my family. Instead of just telling her, “Sorry, I’m not interested.” I brought up a potential business opportunity to capture people like me who don’t take supplements. 

Her response was, “I only get paid to sell the supplements.” I went on to explain how she could create a wellness program that she could use to promote her supplements while gaining a whole segment of the market she wasn’t accessing before. I talked about memberships for weekly recipes and shopping lists, her own Facebook group to engage and encourage people on their weight loss journey, and tips for busy moms who don’t want to cook two different meals when they are dieting.

There was a long pause… (I’m sure she is taking this all in and visually building her wellness empire in her head as we speak)…

“Um, yea, you don’t have to buy the supplements if you don’t want to. But the way it works is I get a percentage of the sales if I sell this company’s supplements.”

What are the chances she will scale this into her new business empire? Probably close to zero. Why? Because she is focused on a limitation of only getting paid for the supplements.

What is holding YOU back in your business right now? Need to explore opportunities? Let’s chat!