A lot of people are treading water right now. They feel like they are getting hit by wave after wave of bad news. As easy as it is to convince ourselves that treading water, or worse yet, retreating to the shoreline is the best option, I challenge you to dig a little deeper, channel your inner surfer, and punch through the breakers! We all have little things that keep us from digging in and committingContinue reading
In our forced isolation people are spending more and more time online and looking for content. If you haven’t spruced up your branding, updated your website, or taken a serious look at your social media strategy NOW IS THE TIME! Having a strong online presence is crucial to your marketing strategy, no matter what size your business is or what industry it belongs to because it is our main source of interaction and connection rightContinue reading
Happy National Drink Wine Day! First of all, let me acknowledge the elephant in the room… I’ve been celebrating ALL YEAR! I had no idea it was just to be celebrated on February 18th. Aside from giving us a guilt-free reason to imbibe, National Drink Wine Day is a time to reflect on the health benefits of wine. When consumed in moderation, wine can reduce the risk of type II diabetes, heart attack, stroke, certainContinue reading
Most people are familiar with conversation hearts, the small heart-shaped sugar candies sold around Valentine’s Day. Each heart is printed with a message like “Be Mine” or “Love U” and for some unexplained reason, all taste like a form of chalk. History The heart-shaped conversation candies called “Sweethearts” got their start in back in 1847 when Oliver R. Chase invented the machine that cuts shaped lozenges from wafer candy. In 1866, Oliver’s brother, Daniel ChaseContinue reading
Most people at some point in their lives have identified a need and thought “I could turn that into a business”. What ends up stopping most people is that they just don’t know how to get started. Starting a company can sound daunting, but most small businesses can be launched quickly and easily. Step 1: Do your research Demand: Is there a current need or demand for your product or service? Market: How many people wouldContinue reading
Rats symbolize wealth, intelligence, success and wisdom to the Chinese. A person born in the Year of the Rat is thought to be clever, optimistic and favored by all. They are sensitive to other’s emotions but are stubborn with your opinion. Their personality is kind, but due to weak communication skills, their words may seem impolite and rude. On the financial side, they like saving and can be stingy. However, their love for hoarding willContinue reading
National Handwriting Day is celebrated on January 23rd in honor of John Hancock’s birthday. As more people use digital devices to type out their thoughts instead of putting pen to paper, the art of handwriting is gradually being lost. This is a shame because our handwriting is as unique to to us as our fingerprint! The History of Handwriting Romans first developed written script for correspondence and recording transactions basing it off the Etruscan alphabet.Continue reading
Little known Fact January 11th is Learn your name in Morse Code Day. In honor of this inconsequential fact I have dedicated today’s blog post to all things Morse Code. History The Morse system was first used in 1844. It was designed to make indentations on a paper tape when electric currents were received. Morse’s original telegraph receiver used a mechanical clockwork to move a paper tape. When an electrical current was received, an electromagnetContinue reading
We have long heard about the 4 “P’s” of Marketing. I would argue that we have neglected possibly the most important reason for Marketing, THE PEOPLE! So what is Marketing anyway? I want to get down to the basics of what Marketing is, and conversely, what it is not so you can build a successful Marketing Plan for your business. Most people think of it as communicating sales and promotions. While there are aspects ofContinue reading
As I get ready to buy a new desk calendar I thought I should take a moment to flip back through the past year and reflect on everything I learned, the people I met, and the friendships I made. Here are some highlights from what 2019 brought me. Three things I learned in 2019: Paying for Domain Privacy Protection is totally worth it! I have always checked this box but I was curious. How badContinue reading
