Category: Marketing and Branding

In our forced isolation people are spending more and more time online and looking for content. If you haven’t spruced up your branding, updated your website, or taken a serious look at your social media strategy NOW IS THE TIME! Having a strong online presence is crucial to your marketing strategy, no matter what size your business is or what industry it belongs to because it is our main source of interaction and connection rightContinue reading

We have long heard about the 4 “P’s” of Marketing. I would argue that we have neglected possibly the most important reason for Marketing, THE PEOPLE! So what is Marketing anyway? I want to get down to the basics of what Marketing is, and conversely, what it is not so you can build a successful Marketing Plan for your business. Most people think of it as communicating sales and promotions. While there are aspects ofContinue reading