Do I Really Need A Website?

If you’re a small business owner on the fence about whether or not you need a website, I’ll save you some time…

YES you do!

People are no longer picking up the Yellow Pages and thumbing through the sections to find you. I know what you are thinking. “Do I even own a Yellow Pages?” or even worse, “What in the heck is a Yellow Pages?” You have just helped me prove my point.

97 percent of consumers go online to find a local business. If you want them to choose your company, you need to be able to be found online. With over 3.5 billion searches happening on Google every day, it is likely that at this very moment, there is someone in your area online and searching for your exact service. Without a website, you won’t be found.

Not having a website makes consumers trust you less. In fact 75 percent of people admit to making judgments on a company’s credibility based on the website’s design. People are more likely to do business with a company they like and trust. Your website is the first place they will go to check you out.

46 percent of consumers will leave a website if it is not immediately clear what the company does. People visit your website when they want to know something. 

Visitors should be able to answer these three questions within three seconds of landing on your website:

  1. Who are you?
  2. What do you do/offer?
  3. How do I contact you?

Consumers want the information they seek immediately! Your company’s website should answer each of the questions above without the user needing to hunt all over your site to find it.

94% of consumers’ first impressions are design-related. Quality content matters of course, but even the best content can’t make up for poor design. Visual appeal and ease of use are the biggest influences on people’s impression of your brand.

In a crowded and competitive landscape, it’s crucial to create a space where your brand and your offerings stand out and grab your target users’ attention. 


If you are interested in a professionally designed, lead-catching, sales-increasing, brand-differentiating website, let’s chat!