Brand Development for Start-ups Guide

Your branding strategy is the solid foundation that will turn your business concept into a recognizable brand. This workbook will guide you through the process of developing your brand attributes through a series of worksheets.

Included in this guide are the following six worksheets:

Worksheet 1: WHO ARE YOU?
Worksheet 2: WHAT IS YOUR VISION?
Worksheet 3: WHAT IS YOUR MISSION?
Worksheet 4: WHAT IS YOUR KEY OFFERING?
Worksheet 5: WHO ARE YOUR KEY CUSTOMERS?
Worksheet 6: WHAT DOES YOUR BRAND LOOK LIKE?

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