With a large part of the workforce working from home for the past 6 months, employers are likely rethinking a few things! First, let me start with a disclaimer. I am not a MYSTIC, a CLAIRVOYANT, nor do I possess any other-worldly power of predicting the future… With that being said, I AM an ardent observer and analyzer of people and processes. If you have been on the sidelines waiting this pandemic out, I wouldContinue reading
I had a conversation with someone this morning that reminded me how important mindset is. Not everyone is cut-out to be a business owner, and that’s OK. Entrepreneurs are a different breed of people! That was made evident by our different perspectives today. The situation started like this: She was asking our group of women if we were struggling with eating healthy and losing weight. She asked if she could send us some recipes andContinue reading
If you’re a small business owner on the fence about whether or not you need a website, I’ll save you some time… YES, you do! People are no longer picking up the Yellow Pages and thumbing through the sections to find. I know what you are thinking. “Do I even own a Yellow Pages?” or even worse, “What in the heck is a Yellow Pages?” You have just helped me prove my point. 97 percent of consumers go onlineContinue reading
Most companies know that they need a website, but in their haste to get one made, many make the same 3 errors. Top 3 mistakes: 1. What do you do? Can a person unfamiliar with your company tell what you do just by looking at your landing page? Chances are, a search led them to your site. You have 2-3 seconds to convince them that you are the solution to the question they asked Google.Continue reading
As a startup, funds are limited. You must weigh each investment of time and resources with the potential return. Small businesses are always looking for easy ways to market their products inexpensively. Now that businesses are turning to internet-only sales due to the current Pandemic, promoting your business online has become more critical than ever. Below are 5 FREE ways to promote your business online: 1 – Social Media Social media is a great way toContinue reading
Elements of an Authentic Brand 1. Relationships. Trust isn’t given immediately by customers. You earn it slowly over time by showing up and being the same brand day after day. Let people get to know you—and put in the effort to get to know them. Find your place in the community—and become part of it. Show them you care. Become present in your community and give back to the community. Show your customers that you’reContinue reading
I’ve been asked by several clients to help them “go viral”. I begin by asking them WHY they want to go viral. They usually respond that they want to be famous or that it’s the highest form of engagement. While you can’t necessarily CREATE something with the intent of making it spread like a virus, there are some common elements of viral or popular posts. In Jonah Berger‘s book, Contagious: Why Things Catch On he gives someContinue reading
Bring your strategy into focus! As we start a phased approach to opening businesses back up, you may be asking yourself: “Am I opening up to the same retail environment as before or to an entirely new one?” This might be a great time to take your company’s pulse and see how strong your vitals are. One great way to do this is by doing a SWOT Analysis of your business in this newContinue reading
In marketing, we are always talking about adding value. Focusing on customer experience and becoming more customer-centric, we must first understand what our customers see as valuable. What adds value? It’s not ALWAYS about discounts. While coupons and promotions reduce the cost of acquisition, they add little to the overall customer experience. If you’ve ever had a negative customer service experience, you know that a discount on a future purchase probably didn’t negate your negativeContinue reading
We are seeing this EVERYWHERE right now! You made your annual plan and now Corona has upended everything. Now what? It’s time to shift! Shifts happens! Business, big and small should be revisiting their mission and vision statements. Yes, you already have big goals and a vision for where you want your business to go. But when business shifts and you don’t shift with it, you can start to feel stuck. We write a VisionContinue reading
